Double Signature. A dialogue between design and artisanal excellence

Co-creating beauty

Unlimited possibilities unfold when creativity meets craftsmanship

Text by Barbara Geary Truan

Secretary General, Michelangelo Foundation for Creativity and Craftsmanship

For the last two hundred years or so, most of our systems, approaches and thinking have been moving consistently in the direction of specialization. The division of labour, which allowed for the growth of complexity and ultimately has given way to an explosion of information, requires us to separate, to categorize, and to disassociate one thing from another. 

The Doppia Firma project is a remedy for the unintentional partitioning off of creativity

In this process, almost imperceptibly and quietly – like the famous frog in the pot of boiling water – creativity has become a victim. It has unwittingly been separated out; relegated to a mostly cerebral and individual realm; confined, essentially, to the arts and to artists. And in this respect we have unwittingly – and significantly – done it the greatest disservice: for creativity is also physical, also communal and it is the distinguishing feature of all human beings regardless of their activity or profession. The Doppia Firma project is a remedy for the unintentional partitioning off of creativity. By providing designers and master artisans with an opportunity to work hand-in-hand to co-create bespoke objects, it takes creativity out of its silo, allows it to move and breathe in the exchange of ideas and experience, to take on brand-new shapes and expressions. The project’s hallmark, the double signature, is an important step on the road to unifying our vision and approach, to breaking down silos and taking a clear stance on collaboration. It is also a powerful statement, acknowledging the value of master artisans, and unleashing the potential and the energy that is the result of relationship.

A central tenet of the Michelangelo Foundation for Creativity and Craftsmanship is to carry craftsmanship safely into the future by bringing it closer to the world of design. Our support of Doppia Firma was therefore a most natural choice since the project itself embodies this idea. We are confident that the general public will find enjoyment and interest in the beautiful objects produced through this project, and hope they will have an occasion to call upon the services of the designers and artisans featured here. It is also and especially our sincere hope that designers and artisans will not only find inspiration in Doppia Firma, but also that they will dare to create their own links with one another and, in so doing, become part of a quiet but very real movement that seeks to restore creativity to a place in our world which is unbounded and replete with possibility.

crafted with love, designed with talent, presented with pride

Text by Franco Cologni

Chairman, Cologni Foundation for the Métiers d’Art

There are borders that are not inked on any map yet are very much present in our minds: the line between kitsch and authentic beauty, for example. Or the vast expanse between a hastily made object or cheap imitation and an artefact crafted with love, designed with talent and presented with pride. The Salone del Mobile, for which this exhibition was originally conceived, is a place where such lines converge: tradition finds originality, craftsmanship meets intuition, and creativity leads to innovation.

High-voltage design breaks into craftsmanship. new energy sparks unexpected projects

Text by Francesca Taroni

Editor-in-Chief, Living Corriere della Sera

Like a precious gem, the world of Italian fine craftsmanship has many facets. There are the time-honoured traditional techniques that constitute an invaluable heritage.  There are the artisans’ flawless gestures that require time to be learnt and patience to be transmitted. There are the manual skills nurtured in a specific territory. These facets shine even brighter when they meet the challenging vision of contemporary design and a cosmopolitan approach.

between the creative spirit and the intelligence of the hand

Text by Franco Cologni

Chairman, Cologni Foundation for the Métiers d’Art

At the UNESCO headquarters in Paris, ceramic decorations on two spectacular walls evoke the beauty of the Sun and the Moon. The style is unquestionably Joan Miró’s. At the UNESCO headquarters in Paris, ceramic decorations on two spectacular walls evoke the beauty of the Sun and the Moon. The style is unquestionably Joan Miró’s.

Between fine craftsmanship and contemporary design

Text by Francesca Taroni

Editor-in-Chief, Living Corriere della Sera

Doppia Firma is a fascinating experiment focusing on Made in Italy’s key values, such as the excellence of Italian craftsmanship and creative talent. The project aims to establish a connection between top-end Italian workshops skills and contemporary designers vision. Together they’ll give birth to a collection of unique, innovative as well as functional objects.

Text by Federico Marchetti

yoox.com Founder and YOOX NET-A-PORTER Group Chief Executive Officer

The binary code, the basis of digital innovation, is made of two digits: 0 and 1. Like Yin and Yang, like Descartes’ notion of body and mind, these opposites are actually complements. Their duality serves to strengthen, not to divide.