Double Signature. A dialogue between design and artisanal excellence

The new paths of creativity

Between fine craftsmanship and contemporary design

Text by Francesca Taroni

Editor-in-Chief, Living Corriere della Sera

Doppia Firma is a fascinating experiment focusing on Made in Italy’s key values, such as the excellence of Italian craftsmanship and creative talent. The project aims to establish a connection between top-end Italian workshops skills and contemporary designers vision. Together they’ll give birth to a collection of unique, innovative as well as functional objects.
The synergy between craftsmen and designers becomes a vehicle for creativity and experimentation, encouraging inventiveness. Beyond the mere celebration of individual skills, real cooperation and a deep will to explore are at the very heart of this challenging project. In a mutual exchange, tradition meets modernization, while the design-oriented vision receives that exquisite nourishment which only excellent craftsmanship can provide.

Real cooperation and a deep will to explore are at the very heart of this challenging project

So here’s the importance of rare materials and traditional techniques that are fallen into disuse. Alabaster, lustre-painted ceramics, rust-printing, basket weaving, soapstone, scagliola, embroidery and bucchero take centre stage again, along with paper, brass, glass, bronze and wood. The magazine Living selected sixteen designers with a strong sensitivity toward materials and a poetic approach to functional objects. They have been invited to exchange views with the craftsmen picked by Fondazione Cologni. 


Along with big names like Michele De Lucchi, Ugo La Pietra, Marco Zanuso jr, Giorgio Vigna and Francesco Simeti, the project encompasses a shortlist of young talents with proven experience in experimenting with materials. Among them Giacomo Moor, who personally conceives and realises wooden furniture; Matteo Zorzenoni, working with widely different materials like cement and glass; or Pietro Russo, shaping lightweight metal furniture and lamps. The group also includes Matteo Cibic, Davide Aquini, Lorenzo Damiani, Germana Scapellato as well as teams like Eligo, Analogia Project, Studio Blanco and Studiopepe. Doppia Firma is both interpreting self-production as a main trend in contemporary design and embodying its evolution by offering designers new opportunities to cooperate with high-quality craftsmen in Italy and to achieve visibility abroad.

Their projects will be present on yoox.com, a unique, creative showcase, definitely Italian and open to the world. 

crafted with love, designed with talent, presented with pride

Text by Franco Cologni

Chairman, Cologni Foundation for the Métiers d’Art

There are borders that are not inked on any map yet are very much present in our minds: the line between kitsch and authentic beauty, for example. Or the vast expanse between a hastily made object or cheap imitation and an artefact crafted with love, designed with talent and presented with pride. The Salone del Mobile, for which this exhibition was originally conceived, is a place where such lines converge: tradition finds originality, craftsmanship meets intuition, and creativity leads to innovation.

High-voltage design breaks into craftsmanship. new energy sparks unexpected projects

Text by Francesca Taroni

Editor-in-Chief, Living Corriere della Sera

Like a precious gem, the world of Italian fine craftsmanship has many facets. There are the time-honoured traditional techniques that constitute an invaluable heritage.  There are the artisans’ flawless gestures that require time to be learnt and patience to be transmitted. There are the manual skills nurtured in a specific territory. These facets shine even brighter when they meet the challenging vision of contemporary design and a cosmopolitan approach.

Unlimited possibilities unfold when creativity meets craftsmanship

Text by Barbara Geary Truan

Secretary General, Michelangelo Foundation for Creativity and Craftsmanship

For the last two hundred years or so, most of our systems, approaches and thinking have been moving consistently in the direction of specialization. The division of labour, which allowed for the growth of complexity and ultimately has given way to an explosion of information, requires us to separate, to categorize, and to disassociate one thing from another. 

between the creative spirit and the intelligence of the hand

Text by Franco Cologni

Chairman, Cologni Foundation for the Métiers d’Art

At the UNESCO headquarters in Paris, ceramic decorations on two spectacular walls evoke the beauty of the Sun and the Moon. The style is unquestionably Joan Miró’s. At the UNESCO headquarters in Paris, ceramic decorations on two spectacular walls evoke the beauty of the Sun and the Moon. The style is unquestionably Joan Miró’s.

Text by Federico Marchetti

yoox.com Founder and YOOX NET-A-PORTER Group Chief Executive Officer

The binary code, the basis of digital innovation, is made of two digits: 0 and 1. Like Yin and Yang, like Descartes’ notion of body and mind, these opposites are actually complements. Their duality serves to strengthen, not to divide.