Crafting Beauty, Sharing Emotions
This network is now less dense. Yet it remains no less compelling. It speaks of a way of working and living that moves off the beaten track—touching upon the great industrial districts while travelling across the country, from north to south and from east to west, in search of the qualities that have always defined the most discerning travellers. Qualities such as curiosity, variety, symmetry, contrast and surprise—qualities that lie between the natural sensibility of those who choose Italy and the cultivated sensibility of those who draw intellectual and spiritual nourishment from it. They reveal how the territories, cities and landscapes of Italy—and the experiences they offer—are “beautiful” in relation not only to nature, but to human nature as well. Work, and craft work in particular, remains one of the noblest expressions of that human nature. This edition of Doppia Firma, as always developed with Living - Corriere della Sera and supported by the Michelangelo Foundation, is dedicated to celebrating the craftsmanship of some of the most beautiful cities in Italy. From the dialogue between international designers and artisans, workshops and small creative enterprises emerge objects that the aristocratic travellers of the past might once have carried home with them—and that today’s design connoisseurs will recognise as symbols of a new way of understanding the country and its creative districts: in other words, territory as a source of value. This year Doppia Firma focuses on the transformation of a quantitative relationship—producing objects and exchanging goods—into a qualitative one: creating beauty and sharing emotions. For design, master craftsmanship and beauty are nourished not only by techniques and materials, but also by dreams, desires and memories. Sweet and ever new, as the inimitable Italian style.


